Our Method
We measure the lossbefore any promise.
Free assessment, written thesis, then a mandate — every figure yours to check.
How this actually works, in order
Three steps. You decide after each one.
A free assessment
We check your website, response times, pricing, reviews and booking channels from the outside, and give you a first estimate of what you're losing. No charge, no obligation.
A written Acquisition Thesis
Over about two weeks we turn that into a report you own: where you're losing money, how much we can recover, and a 90-day plan. You pay for it and keep it, whether or not you go further.
A mandate — only if it's worth it
If the thesis convinces you, we get to work. Part of our fee depends on the extra direct revenue we actually generate.
The five checks
Five places where hotels lose direct bookings.
Speed & conversion
How fast your website and your team turn an enquiry into a confirmed direct booking.
Reviews
Your rating, how many reviews you have, and how quickly you reply to them.
Platform commissions
How much you pay Booking.com and the others for guests you could have won directly.
Retargeting
Whether visitors who leave without booking are ever brought back.
Social presence
Whether your social media reassures guests and brings in bookings, or sits neglected.
Software does the measuring. A person checks every number.
A quick estimate
Estimate your loss in a moment.
Anesis Leak Audit · illustrative
A first glimpse of what leaks
Estimated monthly leak
£4,500 – £8,500
per month · exposure looks moderate
This is an illustrative estimate. Your real Anesis Revenue Leak Index™ uses your actual website, reviews and booking data — get it free below.
Get your real assessment — freeThe thesis · what you receive
A written report you own — the figures, and a 90-day plan.
This is where the free assessment becomes a document: where you're losing money, area by area, how much we can realistically recover, and exactly how we'll do it over 90 days.
You pay for it and you keep it — whether or not you go on to a mandate.
Acquisition Thesis · sample
Ashcombe House
Somerset · 28 keys
Anesis Revenue Leak Index™
68/100
Recoverable
£7,400 /mo
Where the loss sits
Ninety-day plan
- 01 — Recover the direct booking path; cut response time under one second.
- 02 — Rebalance channel mix; protect rate parity against the platforms.
- 03 — Reinstate retargeting to recapture warm, unmet demand.
Illustrative sample. A real thesis is prepared from your own data, and the figures are measured, not assumed.
Once your mandate starts
We take over every channel where you lose direct revenue.
This isn't a marketing service — it's a recovery operation. We run every conversion channel that decides whether a guest books with you directly or through a platform, and we report all of it in pounds recovered.
Your website — the direct channel
- We make it as fast to book on as the OTAs, so you stop losing bookings to a slow page.
- We rebuild the booking path so more visitors finish directly, not on a platform.
- Retargeting to recover the visitors who left without booking.
Google & reviews
- We manage your Google Business Profile, so a search for your hotel ends in a direct booking — not a platform click.
- We monitor and reply to reviews across Google, Booking and TripAdvisor, while they still decide bookings.
Rate parity
- We monitor your prices across every platform, so they never undercut your own site.
- When a platform is winning a booking you could have kept direct, we close the gap.
Conversion video
- Short-form video made for one purpose: to turn interest into a direct booking, never just to entertain.
- Every piece points back to your own booking page.
- A 30-day plan, aimed at bookings — not vanity numbers.
Social channels
- Publishing across Instagram, Facebook and TikTok, all directing demand to your direct channel.
- We reply to every comment and message fast, so warm demand never leaks to a platform.
Paid acquisition
- Meta Ads — Facebook & Instagram, built and optimised to capture demand before a platform does.
- Google Ads — Search and Performance Max, so guests looking for you book with you, not an OTA.
Email — repeat direct bookings
- A monthly newsletter to your past guests, bringing them back to book direct.
- Automated sequences that turn enquiries into confirmed, commission-free stays.
Monthly recovery report
- A score showing how much direct revenue you're recovering.
- A clear figure for what you kept in direct bookings, instead of paying the platforms.
- A 90-day plan and a named person you can call.
All of it, for one monthly fee — plus a share tied to the direct revenue we actually bring back.
Request an assessment
Every figure we report, you can check yourself.
Growth or Domination
Two ways to work with us. The difference in one line.
How you’re charged
Tied to the direct revenue we actually recover — never to your spend.
What’s promised
A figure in pounds, and the responsibility to return it.
Who carries the risk
We underwrite it. If there’s nothing recoverable, we say so and stop.
What’s measured
Direct bookings, against a baseline, every month.
Where it begins
A free, measured assessment — and often, a polite no.